Gamification, or the application of game-design elements in non-game contexts, has rapidly gained traction as a tool to boost engagement in various sectors, including the workplace.
Gamification aims at taping into the intrinsic motivations of individuals, making tasks more enjoyable and encouraging participation. However, can it be viewed as a superficial distraction that diverts attention from the core objectives. So, does gamification truly enhance engagement, or is it just a fleeting diversion?
Enhancing Engagement
Gamification is particularly effective in environments where routine tasks can lead to disengagement. By introducing elements such as point systems, leaderboards, and rewards, gamification transforms mundane activities into challenges that employees are more motivated to complete. This can lead to increased productivity, as employees are more likely to invest effort in tasks that are perceived as enjoyable and rewarding. Additionally, gamification fosters a sense of competition and achievement, which can lead to higher levels of engagement and team collaboration (Muntean, 2011).
When thoughtfully integrated into a learning and development strategy, gamification can enhance knowledge retention. Interactive learning experiences that mimic game like scenarios can lead to deeper understanding and longer-lasting engagement with the material (Kapp, 2012).
A Potential Distraction
Despite its benefits, gamification can also become a distraction if not carefully implemented. There is a risk that employees may focus more on earning points or rewards rather than on the quality of their work. In some cases, the game mechanics can overshadow the actual objectives, leading to a situation where the process becomes more important than the outcome (Bogost, 2011). This can dilute the effectiveness of the strategy, potentially resulting in a disengaged workforce.
Popular Gamification Apps
- Habitica - Turns daily tasks into a role-playing game where users earn rewards and level up by completing tasks.
- Kahoot! - A game-based learning platform often used for quizzes and interactive learning sessions.
- Quizlet - Allows users to create study sets and use gamified learning tools to enhance knowledge retention.
- Bunchball Nitro - A comprehensive platform that integrates gamification into workplace tasks to drive engagement.
- Microsoft Viva Insights - Part of Microsoft’s employee experience platform, it uses gamification elements to enhance productivity and well-being.
So gamification has the potential to significantly enhance engagement when aligned with organisational and personal goals. However, it should be applied judiciously to avoid becoming a distraction that undermines productivity. The key lies in striking the right balance between fun and focus, ensuring that gamification serves as a tool to enhance, rather than divert attention.
Linq HR are Australian Employment and Workplace Specialists assisting organisations and employees be their best at work. Ph 1300234566.
References:
Bogost, I. (2011). How to Do Things with Videogames. University of Minnesota Press.
Kapp, K. M. (2012). The Gamification of Learning and Instruction: Game-based Methods and Strategies for Training and Education. Pfeiffer.
Muntean, C. I. (2011). Raising engagement in e-learning through gamification. The 6th International Conference on Virtual Learning ICVL 2011. Bucharest: University of Bucharest.
